Bowers & Wilkins has confirmed Coldplay will attend the loudspeaker manufacturer’s Sound Sessions music series during the Austin City Limits Festival September 16-18.
“Our Sound Sessions are designed to elevate the listening experience for our fans and music fans alike by showcasing our best-in-class performance audio products with the finest artists in the world,” said Tyler Fairchild, director of strategic brand development for Bowers & Wilkins. “The opportunity for us to bring passionate music fans together to listen to Coldplay’s new album before its release, meet the band and watch them perform live at the Austin City Limits Festival is extraordinary and the epitome of the mission of the Bowers & Wilkins Sound Sessions series.”
The invitation-only Sound Sessions are part of Bowers & Wilkins experiential marketing campaign in North America designed to engage audiences directly by offering fans access to VIP-only listening events with their favorite artists while experiencing the music through the flagship 800 series speakers and wireless Zeppelin Air iPod speaker systems.
Three fans and their guests will receive a VIP trip to Austin, Texas to meet Coldplay, listen to the group’s fifth studio album, Mylo Xyloto—which is set to drop October 24—watch the live performance at Austin City Limits, and take a home a pair of Bowers & Wilkins P5 headphones.