Colorado vNet will begin its ‘Ultimate Control Tour’ at CEDIA EXPO next month as the largest product launch initiative in the company’s history.
The 60-city road show will journey across the United States, Canada, and Mexico over the course of 90 days, revealing a multitude of new products, control capabilities, and features of the Colorado vNet home control and digital audio-video systems. The tour will feature afternoon sessions specific to custom integrators with new product demonstrations including the new family of touchscreens, remote control tablets, and AV control, along with technical and sales training to help integrators close more business.
Colorado vNet also will host demos and drinks in the evening to build awareness among homeowners, builders, architects, and designers–ultimately driving business to dealers. Admission is free for both sessions, but registration is required via www.coloradovnet.com/tour or 866.320.9392.
Scott Stephenson, Colorado vNet director of marketing, commented on the decision to forgo using a traditional tradeshow booth, “We have to spend our marketing dollars wisely–just as any business in this economy. We questioned if it was more important to spend gobs of money to ship our 40×50 booth to CEDIA, or provide the support necessary for our dealers to close more business. We could have pulled out of the show altogether like many other companies, but we chose to both support the CEDIA organization and our dealers, whether they attend CEDIA or not.”
“Not everyone can spend the money and time to travel to CEDIA. With the Ultimate Control Tour, we’re bringing the CEDIA experience to our dealers,” Colorado vNet VP of sales, Mike Malone, said. “It’s just the kind of support our dealers have requested—they want to know everything about our product offering so they can better communicate its benefits to their clients, inevitably selling more systems.”
Colorado vNet is offering an added incentive for integrators to attend the tour. All integrator attendees will be entered to win the “Ultimate Red Rocks Concert Package,” where the winner and a guest will attend a 2010 concert of their choice at the legendary outdoor venue in Colorado. Airfare, hotel, limo and more will be provided and the drawing will be held at the close of the tour in December.
For complete tour and prize details, visit www.coloradovnet.com/tour.
