Core Brands Promotes Director of Sales, Security

Core Brands has promoted Loren Maldoon to Director of Sales, Security Channel.
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Core Brands has promoted Loren Maldoon to Director of Sales, Security Channel. Maldoon steps up to his new role from his previous position as National Sales Manager for Proficient Audio.

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Loren Maldoon
In his new role, Maldoon will oversee sales of the Proficient, Xantech, Panamax, and Emphasys brands in the Security Channel.

“Over the years, Loren’s role has expanded into a wide variety of management duties,” Keith Marshall, Senior VP at Core Brands, said. “No matter what it is, Loren has consistently exceeded our expectations. This new position is a recognition of his accomplishments and a vote of confidence from Core Brands’ management moving forward.”

“I’m honored to receive this promotion and look forward to helping our distributors and dealers grow their business with Core Brands solutions,” Maldoon said. “There’s opportunity in the security channel to do more residential and light commercial audio jobs and we are positioned to help security dealers become more active in home audio.”

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