In an effort to expand sales opportunities for its entry-level, mass-market oriented Prodigy line, Crestron will begin marketing and selling that product family exclusively through distribution.
Launched just two years ago, Prodigy is installed in thousands of homes worldwide, the company says. Yet, Crestron believes that integrators that buy through distribution are a better fit for the simplified product line than exclusive dealers who typically prefer more scalable control options for which the manufacturer is best known.
“Prodigy is one of our most successful product lines today. We want to allow the brand to continue to grow and succeed,” said Crestron executive vice president, Randy Klein, in a statement. “Distributors are very effective at reaching millions of consumers, which will enable us to put Prodigy in more homes than ever before.”
According to marketing communications director Jeff Singer, the company will emphasize its Prodigy branding, rather than the Crestron name, when marketing and selling through distribution partners. Crestron will continue to be marketed and sold exclusively through its established global channel of value added installers.
“Our decision to clearly define two separate sales channels for each brand will give both Prodigy and Crestron the best roadmap for continued growth and success,” Klein stated. “Prodigy is very simple and ideal for distribution; Crestron is full featured, ultimately scalable and customizable, and is best served through the expertise of our value added dealers.”