Custom Solutions International (CSI), an independent manufacturer’s sales rep firm that caters to electronics manufacturers offering products, has appointed Karem Banna to the CSI team.
Banna brings 25 years experience to the CSI team as well as a wealth of sales, marketing, forecasting, product management, and distribution management expertise, plus much more. Having held positions with companies such as Panasonic, Blackberry, Audio Video Innovations and Trends Electronics, his accomplishments include growing Panasonic’s Mobile Entertainment Division from 6 to 17 percent market share and increasing sales at Audio Video Innovations by 47 percent.
“Karem brings a host of highly technical, sales and administrative talents to CSI,” said CSI president, Roger Campbell. “Adding him to the CSI team increases the value we provide to our distributor and manufacturer partners, and will help us accomplish our mutual goals.”
Responsible for managing all of CSI’s business in Canada as well as supporting and growing CSI’s efforts in other international territories, Banna will also be CSI’s TRUFIG brand manager in addition to other select brands. “With Karem on board, CSI’s ability to provide best-in-class international representation will be significantly enhanced,” Campbell stated.
“I am excited to work with an internationally renowned organization that exemplifies the term ‘best-in-class’ through both products and personnel,” said Banna. “I embrace the opportunity to learn from our distributors, and also to contribute to the growth and the mutual success of our manufacturers and CSI.”