Dana Innovations, the parent company of Sonance, iPort, and TRUFIG, announced that it will begin selling its Sonance product range at the seventeen Magnolia Design Center locations beginning April 2012.
Sonance Visual Performance speakers.
Inside Magnolia Design Center locations, consumers can experience Sonance in a series of demonstration rooms and static displays throughout the store. Magnolia will provide design, project management and installation services.
“Magnolia Design Centers offer us an opportunity to expose the Sonance brand and our design solutions to a whole new audience of high-end consumers who were previously unaware of the offerings of the custom installation industry,” said Ari Supran, CEO of Dana Innovations.
“Sonance is a leader in the architectural audio space and we are thrilled to have Sonance join our large portfolio of luxury Custom Installation brands such as B&W, Lutron, Control4, McIntosh, AMX, and Stewart,” said Steve Delp, COO of Magnolia.
Magnolia has been in business for more than 50 years, and is a retailer of high-performance audio, video and home automation systems. Today, there are over 375 Magnolia Home Theater locations inside Best Buy across the nation in addition to 17 Flagship Design Center locations, 12 of which are also located inside select Best Buy locations. These flagship locations provide end-to-end entertainment and engineering design solutions for their customers.