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D&M Selects Online Training Partner

Training Allies, a consulting firm that develops training programs and materials specifically for organizations within the consumer and custom electronics markets, has partnered with D&M Holdings to be its preferred developer of online training content for all D&M brands, including Denon, Marantz, McIntosh, Boston Acoustics, Snell, and Escient.

Training Allies also has been instrumental in helping D&M procure a new Learning Management System that will host online learning content, enhance D&M’s versatility in offering online training, and provide useful tracking data to D&M, its sales representatives and its dealers.

“In the past, we have created all our online training content and used a third party to publish it via an e-learning server—both a time-consuming and expensive process,” Jeff Cowan, VP of training development, D&M Holdings, North America, said. “By using Training Allies to create and publish our online training materials, we can take advantage of their experience with our industry and technologies and also benefit from their expertise in the e-learning environment and understanding of the most cost-effective way to reach key users. The result has been great-looking, highly interactive, cost-effective content that makes it easy for our dealers, their salespeople and installers to understand what makes our products special and how to best relate that to the end user.”

According to Cowan, D&M sought to significantly improve the design of its existing online training content while bolstering its ability to track learners’ progress and comprehension.

Training Allies is creating all-new, dynamic content for D&M that includes a variety of higher quality quizzes and knowledge assessment tools that D&M can use to track and reward learners.

“We work closely with all of our CE industry partners to help them either build brand-new training programs, or to significantly improve the quality and results of their existing programs,” Dave Chace, president of Training Allies, said. “In today’s economy, where budgets are under heightened scrutiny, the return on a company’s training investment is paramount. At Training Allies, we take pride in our ability to increase the value of our clients’ training programs. We are excited at the opportunity to provide this service to D&M Holdings, the home of so many of the electronics industry’s most compelling brands.”

For more information about Training Allies, visit