ELAN Home Systems and Netsertive have revealed plans to launch a one-year national digital marketing program, effective July 1, 2013.
Running on Netsertive’s proven Local Extend channel marketing platform, the customized program is designed to support ELAN’s network of participating dealers by serving cooperative local digital marketing that leverages ELAN’s brand and pre-approved messaging. Netsertive’s technology will deliver online ads and content that targets designers, architects and consumers, and will then connect those prospects to the nearest local ELAN dealer in their region. 36 ELITE Dealers are engaged in the initial rollout of the program, with more scheduled within 6 months.
According to Paul Starkey, ELAN’s senior vice president of marketing, this new marketing initiative marks an important step forward in the continuing expansion of the company’s dealer support program.
“The ELAN g! Entertainment and Control System is now recognized by dealers and consumers as the leader it deserves to be,” Starkey said. “As a result, we are ready to make a significant investment in driving qualified sales leads to our dealers all across the country. The Netsertive platform is the vehicle that will allow us to do this quickly and efficiently.”
The program includes comprehensive local campaigns using display ads, mobile device ads, search marketing, advanced targeting techniques, and dynamic lead pages which are automatically injected into the local dealers’ websites. The lead pages are centrally controlled to maintain the most up-to-date brand content, but appear to prospects as part of the dealers’ web content, helping to drive more local leads.
“Having served clients in the AV and automation space for nearly five years, we are excited to be working with ELAN Home Systems to drive technology-driven marketing support for their dealers,” said Brendan Morrissey, Netsertive’s CEO. “Our platform brings brands and dealers together to drive a compelling experience for prospects and create new sales opportunities in local markets.”
According to BIA/Kelsey, 97 percent of consumers use online research and media to decide what products to buy and where to find them locally. It’s more critical than ever for local businesses to be part of the online discovery process even when the buying occurs offline. Netsertive and ELAN have teamed up to help local dealers harvest the online demand and compete more effectively.