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Elite Screens Develops Custom-Only Line

Premium-grade screens, mounts, theater seating, and speakers will be exclusive to the install channel.

Cerritos, CA–Elite Screens has launched Elite Prime Vision as the company’s the new division dedicated exclusively to the retail and custom installation channel. Its focus, according to Elite, is to provide high-end seating, fixed-frame, motorized, and auto-masking projector screens along with a full selection of mounts and media room speakers.

“When forming its CI Division, we realized that specialized people with in-depth knowledge of this specialty field should direct its inception and oversee its operation,” said Elite’s David Rodgers. “Our Custom Installation Department head, Jerry Bashin, was the perfect candidate for such a position. Jerry is a long-term specialist in the custom install/CE retail market and brings more than 20 years experience to our new specialized division.”

To contact, Jerry Bashin, e-mail [email protected]