CinemaForté, an outsourced management firm specializing in sales and marketing services for a consortium of high-end private theater design and manufacturing companies, has been appointed as the exclusive worldwide representatives for the Erskine Group Inc., a theater engineering firm.
CinemaForté will lead the Erskine Group’s international sales and distribution initiatives to promote Erskine’s THX-certified private theater design and engineering services through a select network of the industry’s finest system integrators, custom retailers, architects, and interior designers from around the world.
Led by architectural acoustics expert Dennis Erskine, The Erskine Group Inc. is well-known in both the custom residential electronics industry as well as the architectural and interior design communities.
“We have considerable past experience with other well known brands who design dedicated theater rooms and it was immediately evident to us that Erskine’s team is head and shoulders above what other companies are doing when it comes to the use of legitimate physics in every phase of the theater creation process,” said Rose Anne Johnson, vice president of sales for CinemaForté. “Needless to say, we’re thrilled and honored to be representing such a well-trained and highly skilled theater design firm.”
CinemaForté is working closely with the Erskine Group Inc. to develop innovative channel partner programs that will help support dealers by strengthening their relationships with architects, contractors, and interior designers, while allowing them to reallocate their time and resources toward finding new clients, focusing more on selling, and managing their businesses more efficiently and profitably.
“CinemaForté is uniquely qualified to communicate the Erskine value proposition to the higher-end systems integrator and articulate the important technical differences that separate Erskine from all other theater design firms,” Dennis Erskine commented. “CinemaForté’s diverse experience in high-end audio and video, theater interiors, luxury seating, manufacturing, channel management, and project management, combined with their considerable industry relationships made them a perfect fit for us.”
Erskine went on to say that appointing CinemaForté was an important first step in ramping up the company’s mission to help raise the standards of excellence in home theater room isolation and acoustic design practices while providing greater value and support to their dealers.
CinemaForté also represents Fortress Off Broadway Theater Seating regionally in 10 U.S. states.