The Finest Brands (TFB), which opened for business in 2013, is expanding its base of custom integrators with the addition of VIA Home, which operates 22 showrooms across eight states.
VIA Home is the largest dealer among The Finest Brands’ 24 active dealers.
TFB targets custom integrators with 11 brands of luxury indoor and outdoor furniture, grills, fine art, billiards tables and other products to complement integrators’ regular product selection. The company operates a web portal through which integrators can purchase products direct from their manufacturers, which ship the products and offer white-glove setup, the company said.
TFB represents one brand in each of 11 categories. “Clients are asking for these products, and integrators can include them in their bid, and dealers don’t need to know how to level a billiards table,” a spokesman said.
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