Humax to Enter U.S. Market

Santa Ana, CA--Korean-based set-top box manufacturer, Humax Co. Ltd., will make its U.S. debut at the upcoming Consumer Electronics Show, to be held in Las Vegas, Nevada, from January 8-11, 2004.
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Santa Ana, CA--Korean-based set-top box manufacturer, Humax Co. Ltd., will make its U.S. debut at the upcoming Consumer Electronics Show, to be held in Las Vegas, Nevada, from January 8-11, 2004.

At the show, executives will share the company's U.S. marketing strategy with members of the press, sales representatives and retailers, and unveil their 2004 line-up of flat panel televisions and digital video recorders.

Humax's marketing and distribution efforts are being led by sales and marketing VP Tony Goncalves, who previously successfully managed various product lines and business development affairs for Samsung and Sharp Electronics.

Humax also has signed a licensing agreement with TiVo to manufacture DVR products in 2004. The companies will discuss this venture in January at the Consumer Electronics Show.

The initial launch of the Humax product line will be through independent, higher-end retailers. Two-step distributors will be brought on to serve smaller independent home installation retailers.

Humax's U.S. effort is part of a larger, global company effort. Each of the company's six worldwide subsidiaries will be announcing plans to enter their respective consumer electronics markets with niche, innovation driven CE products. This initiative will drive Humax to become a $1 billion company, with an anticipated 45 percent of revenue coming from these new businesses by 2006.

For more information, visit www.humaxusa.com.

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