James Loudspeaker has appointed Keith Parke as National Sales Director covering U.S. and Canada. Parke, a former principal at Southeastern Sales and Associates, represented the James Loudspeaker line for more than 10 years. Parke will be based out of Nashville, TN.
Parke’s responsibilities will include interfacing with independent reps throughout the U.S. and Canada, leveraging his experience with the brand to help the sales channel differentiate the James product line from competitive products. Parke will also be creating useful sales tools and a monthly newsletter to support dealer/integrators, traveling through all territories to both meet key accounts as well as new prospects. “I worked with the James Loudspeaker brand for many years and not to take anything away from the wonderful manufacturers I have represented, James has always offered the most compelling array of products and customized solutions for integrators—this really is my favorite brand and now I get to work for them,” Parke said.
“In order to accommodate the significant growth of the James Loudspeaker brand and best serve our growing base of professional integrators, I felt it was time to expand the sales team by adding a seasoned professional with a passion for our product line,” said James Loudspeaker CEO Mark Schafle. “I am excited to add Keith Parke to our team and I am confident that the entire sales channel will benefit from his depth of knowledge, experience, and drive.”