Jeff Zemanek Joins RAYVA Executive Team

Former Lutron Exec, Past CEDIA President to Serve as VP of Sales
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RAYVA, provider of turnkey pre-engineered home theater packages for the luxury builders' market, has named Jeff Zemanek as vice president of sales. Zemanek joins the founding executive team of RAYVA, which includes Theo Kalomirakis, executive director; George Walter, president; and David Rodarte, chief strategy officer. 

In his role as VP of sales, Zemanek will work to leverage his connections, knowledge, and expertise to drive new business for RAYVA. Together, the RAYVA team and its partners are developing an expansive network of technology professionals who will deliver an exceptional experience in home theaters installed on time, within budget, and to specification.

Forging partnerships with homebuilders and renovators seeking desirable value-adds for their customers, Zemanek will connect the builder community with AV integration firms that will deliver and maintain RAYVA pre-engineered home theaters. 

An executive with more than 30 years of experience in manufacturing, sales, and custom installation, Zemanek spent nearly 15 years with Lutron Electronics, managing the company’s residential systems provider accounts. He also served as president of the CEDIA Board of Directors from 1994 to 1995, and was additionally named to CEDIA’s Fellows program in 2010, in honor of his contributions to the association’s success. Most recently, he served as vice president of sales for Clare Controls.

“RAYVA was founded on the core values of humility, humanity, and integrity,” Rodarte said. “Everything we do is with our customers—the building community—and their customers in mind and with the end goal of delivering the soul-stirring cinematic experience of home theater. Jeff embodies our values and we couldn’t be happier to have him as part of our founding executive team.” 

 “RAYVA’s tagline of ‘Watch With Your Heart’ deeply resonates with me and is one of the reasons I joined the company,” Zemanek said. “When I was an integrator, the most exciting thing for me was to fire up a new home theater for our client to demonstrate its capabilities. The “wow” factor and the emotional response made it all worthwhile and reconfirmed why I loved what I was doing. RAYVA is bringing the exceptional experience back, without all the headaches.

“When you’re in the integration business, or any business for that matter, it comes down to profit dollars per hour. Custom installation projects—home theaters specifically—have historically provided specialty retailers and AV integrators the chance to differentiate themselves from the big-box stores, but with these projects come added complexity and oftentimes, complications. Profit margins are slim and are only getting slimmer. What if you could make the most profit dollars of any category, without all the truck rolls? That’s what you get with RAYVA! Integrators will make more money in less time with fewer man-hours and headaches, and their customers will have an exceptional entertainment experience. It may just be the most profitable decision you can possibly make!”

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