KEF has announced a move toward accessibility in high-fidelity sound systems with a strategic pricing overhaul. This pricing strategy accompanies the launch of the LSX II LT, the latest model in KEF’s LS Wireless Collection.
KEF has reduced retail prices across its LS Wireless Collection. Effective as of January 18, 2024, customers will witness a paradigm shift in pricing, allowing easier access to premium sound experience without compromising on quality or design.
The revamped collection includes the new LSX II LT at an enticing price point of $999.99. This speaker joins the LS Wireless Collection, which features the LSX II at $1299.99 and the LS50 Wireless II and LS60 Wireless high-fidelity streaming powered speaker systems now offered at compelling new prices of $2499.99 and $4999.99 respectively.
This move arrives on the heels of KEF’s pursuit of production efficiency, leveraging economies of scale achieved through its Tier 1 manufacturing processes. Having overcome the challenges of logistics and parts supply posed by recent global uncertainties, KEF is now passing on substantial savings to the customer while affirming its commitment to delivering unbeatable value.
With a vision to remain the vanguard in the high-fidelity movement, KEF’s LS Wireless Collection new pricing strategy aims to expand market accessibility, cater to evolving customer needs, and reinforce its position as the leader in advanced audio technologies.
For more information, visit us.kef.com.
