Krell Industries, LLC, has formed a new vendor membership with Azione Unlimited, the consumer electronics buyers group geared towards integration professionals, and custom electronics retailers.
Under their membership, Krell will communicate with and educate fellow members, generate marketing opportunities, and maximize profits for their new partners.
“We’re excited to join Azione Unlimited,” said Krell president Bill McKiegan. “Not only will Krell’s membership allow us to educate members, it will also foster relationships, increase profit margins, and provide an opportunity to expand Krell’s dealer and home technology professional base. Richard Glikes has over 30 years of industry experience and knows how to bring the most influential manufacturers and dealer partners together for mutual benefit and market expansion.”
Azione Unlimited is composed of over 75 dealers, custom retailers, integrators, among other professionals who come together through training programs and marketing communications, geared to inspire ideas and deliver profits. Azione Unlimited president Richard Glikes applies his extensive knowledge of consumer electronics retailing experience to members.
“We strive to provide the very best of product lines to dealer members. Our dealers’ clients demand state of the art products and Krell has new offerings that tender performance and value,” said Richard Glikes, president of Azione Unlimited. “One of Azione Unlimited’s mantras is to have an extremely focused cadre of vendor members. Slicing the pie too many ways is a recipe for disaster not only for a buying group but also for a dealer. We are enthusiastic to offer our dealers this one of a kind program that Krell compliments perfectly.”
“I am excited to see Krell, a high performance company join the best buying group on the planet. Azione Unlimited continues to add the very best dealers and vendors, with a common goal of profitability and market penetration,” said Tom Farinola, president of Atlantic Home Entertainment & Stereo. “I believe with Krell’s fresh insight of where the industry is heading we can grow together as experts in our field. I’m pleased to offer the new Foundation 7.1-Channel AV Processor that not only sounds amazing but is priced correctly and has people lining up to audition it like in the old days of retail.”
Krell will be participating in Azione Unlimited’s Fall Conference in September.