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madVR Labs Joins Azione Unlimited as a Vendor Member

Azione members to participate in the manufacturer referral programs and madVR’s exclusive "Envy VIP Nights."

madVR Labs is joining forces with Azione Unlimited. This strategic partnership promises to enhance the luxury home theater and media room experiences for Azione Unlimited’s members and their customers.

madVR Envy MK2 - Front

“I’ve rarely seen a brand like madVR Labs redefine a category with such rapidity, innovation and excellence,” says Richard Glikes, founder and chairman emeritus of Azione Unlimited. “Within just five years, madVR Labs has established itself as a leader and a luxury brand in video processing for high-end home theaters and media rooms. We’ve had our sights set on bringing madVR Labs into our fold for quite some time, and I couldn’t be more excited for this collaboration to come to fruition.”

Echoing this sentiment, Richard Litofsky, co-founder and CEO of madVR Labs, shares his enthusiasm for joining Azione Unlimited’s program. “We are honored to align with Azione Unlimited, whose leadership in the AV sector and the high caliber of its members resonate deeply with our own values. The qualities we seek in our dealers and integrators — expertise, reliable support, and top-notch service — are epitomized by Azione’s members. With nearly 50 Azione members already esteemed Envy dealers, this partnership feels like a natural progression of our shared goals.”

madVR Labs is set to make an impactful debut at the upcoming Azione Unlimited Propagating Partnerships conference, to be held in Orlando, Fla., from April 10-12, 2024, at the Hyatt Regency Grand Cypress Resort. David Cesar, madVR Labs’ business development manager, will showcase the madVR Envy Extreme MK2 at the event, featuring its best-in-class video processing technologies like proprietary HDR tone mapping, MotionAI, and next-gen non-linear stretch. These technologies are a must for large video wall installations, microLED displays, and projectors alike. The Envy Extreme MK2 is sought after for not only maximizing video display potential, but also simplifying integration challenges, speeding up installations, and enhancing the dealer’s ability to remotely support their customers.

Azione Unlimited members will enjoy exceptional sales benefits, including one of the strongest manufacturer referral programs in the industry to drive new business for dealers, alongside exclusive “Envy VIP Nights.” These events, hosted by madVR Labs at the dealer’s facilities, have proven to drive strong sales for dealers while delivering a highly valued immersive experience for their customers.

madVR Labs will host a webinar along with Azione Unlimited on Wednesday, March 13, 2024, at 3:00PM Eastern time exclusively for Azione Unlimited members. This special event will serve as a comprehensive introduction to madVR Labs.

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