LiteTouch announced that Warren Lanza has joined the LiteTouch sales team as regional sales manager for the Eastern region.
Warren has been focused on growing the residential lighting control and home automation industries since he entered the lighting control market place in 1998. Most recently Warren was the regional sales manager for Crestron Electronics in the Florida and Caribbean markets.
Prior to his focus on residential and commercial lighting control sales, Warren worked in the consumer electronics market for over 12 years representing brands such as Harman Kardon-JBL, Rockford Fosgate and Soundstream.
“I am extremely excited about the bright future that is ahead with LiteTouch and I look forward to the opportunity of working with LiteTouch Representatives and Channel Partners throughout the eastern region,” Lanza said. “LiteTouch has some great new products that have been recently released, and even more that will hit the market in 2012, that I am looking forward to roll out to the Eastern market.”
“LiteTouch has a great group of Channel Partner and Representatives, as well as talented and dedicated employees that I look forward to working with. Lighting control technology has shown that even in a down housing market there are sales opportunities – particularly as the industry continues to provide better solutions for energy conservation and retrofit automation.”
Warren lives in Boca Raton, FL with his wife, where they live near their four grown children. Warren will be based out of his home office in Florida.