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MusicGiants Weighs In On EMI Decision

Scott Bahneman, CEO of the music download service, says EMI and Apples decision to offer higher quality digital downloads is a sign of consumer demand.

Incline Village, CA–“We’re really excited to see Steve Jobs following our lead by delivering higher quality music downloads. Apple’s change in direction validates what we’ve been saying at MusicGiants for the past three years…Sound quality does matter, said Scott Bahneman, CEO of MusicGiants.

MusicGiant says Apple’s recent announcement that they will be offering a portion of their music library for $1.29 per song with double the sound quality of their current 128 kbps (kilobits per second) files, is a step in the right direction, but points to its own full resolution music downloads which is delivered at up to 1100 kbps, “true CD quality” sound.

MusicGiants, which launched in 2005, is still the only music download service to offer high-definition, lossless digital recordings from the top music companies such as EMI Music, Sony BMG Music Entertainment, Universal Music Group, and Warner Music Group. Since then, it has added Super HD downloads (as in re-mastered DVD Audio or SACDs available in either 5.1 surround sound or 2.0 stereo) which play at sample rates up to 11,000 kbps. The listening experience at this level will remind you of the rich, warm sound of vinyl.

Currently, MusicGiants integrates with top hardware manufacturers such as Niveus, Crestron, Imerge, Audio Design Associates (ADA), Inteset, and Xperinet, which provide access to MusicGiants’ premium content through their high performance entertainment systems. Customers can browse the MusicGiants’ HD music store inside their media servers and purchase music from the comfort of their couch. In addition, their exclusive Music Concierge feature allows clients to purchase large, customized collections of music.

“EMI’s decision to lift DRM from their recordings is a bold move which may invigorate digital music sales,” said Bahneman. “Regardless of the future of DRM, one thing is for sure; if we expect consumers to pay for music downloads, we must offer a higher quality product than what can be acquired for free through file sharing websites.”

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