Revenew Systems, the company that helps manufacturers use indirect distribution to easily market through their resellers, is now partnering with Sixty3Percent, which is focused on effectively marketing consumer electronics to women.
Founded by Molly Gibson, the premise of Sixty3Percent is that 63 percent of consumer electronics buying decisions are made by women, yet many manufacturers, integrators, and retailers lack the knowledge and tools to successfully appeal to female buying behavior.
Revenew Systems helps manufacturers and their dealers execute pre-approved integrated campaigns, including email, direct mail, telemarketing, online advertisements, and social media using its platform.
Revenew Online members will now have access to new campaigns targeted to the important female shopper. These new communications will be relevant to female buyers, which will help grow Revenew’s referrals and improve its clients’ bottom lines, the company says.