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Samsung is Digital TV Leader of 2006

The television manufacturer is enjoying its first time at the number one position in the U.S. market.

Ridgefield Park, NJ–Samsung captured the number-one brand position for digital televisions in the United States in 2006, according to The NPD Group’s retail tracking service.

“The industry’s overall DTV unit sales have grown 54 percent and three million more digital TVs were sold in 2006 than 2005; and within 2006, Samsung sold more digital televisions than anyone else in the industry,” said Stephen Baker, vice president of industry analysis for NPD. “Samsung is the only television manufacturer that demonstrates market strength in all four digital TV categories, which includes LCD, plasma, microdisplay and flat tube. According to NPD’s monthly sales data Samsung’s share position improved throughout the year with Samsung leading the market in units and dollars within the second half of the year.”

Samsung became America’s choice for digital TVs in 2006 with total Digital TV unit share of 20 percent, which is a significant lead on the competition. In addition, Samsung demonstrated strong category leadership in flat panel TVs with number-one unit share of 21.5 percent and number-one dollar share of 25.1 percent; Samsung grew its LCD market share (10-inch and larger) to the number-one position in 2006 (from the number four position in 2005) with a market share of 15.1 percent; and its SlimFit line of flat tube CRT TVs claimed 46.1 percent unit share and a 43.7 percent dollar share in 2006, according to NPD data.

Samsung is the only manufacturer that produces in all four major digital television technologies. Strong 2006 sales across each category catapulted Samsung to the number one position.

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