Screen Innovations (SI) and Shade Innovations have announced three leadership appointments as the company continues to expand its global reach and product portfolio. Together, these key individuals will help strengthen operations, optimize procurement and supply chain performance, enhance customer and dealer support, and drive strategic sales and marketing initiatives across key markets.
Adam Kelinsky will serve as chief operating officer, Jay Woodi has been named director of procurement, and Shannon Gustafson has been named vice president of sales. Together, they bring deep industry expertise and will play critical roles in advancing the company’s operational capabilities, strengthening supply chain performance, and expanding sales initiatives across key markets.
As chief operating officer, Kelinsky will oversee engineering, manufacturing, supply chain, procurement, and operational execution across both brands. A mechanical engineer, he brings more than 20 years of experience leading engineering-driven manufacturing and operations organizations across defense, technology, and consumer sectors. Most recently, he served as vice president of programs at Saronic Technologies, overseeing a $400M+ portfolio and supporting the launch of large-scale manufacturing operations. He began his career in program and procurement leadership roles with the U.S. Navy.
Woodi brings hands-on experience building procurement capability in fast-scaling, founder-led organizations. He specializes in supporting companies as they grow toward $100M+ scale, with a focus on supplier leverage, cash discipline, and execution speed. He is known for prioritizing supply continuity, resolving critical supplier issues directly, and building strong supplier partnerships to support reliable delivery and new product introductions.
Gustafson, who has been with Screen Innovations since 2010, has been formally named vice president of sales after serving in the role over the past year. A long-time driving force within the company, she has stepped into numerous roles as the organization has grown. Her previous role was international sales manager, where she played a key role in expanding the brand into 77 countries and establishing a strong global footprint. Over the past 12 months, as VP of sales, she has continued strengthening dealer relationships and driving international growth.
For more information, visit https://www.screeninnovations.com/.
