Los Angeles, CA — House Ear Institute sponsor Sennheiser Corporation has renewed its commitment to the Sound Partners Teen Hearing Conservation Initiative – It’s How You Listen that Counts. Teens are a consumer group at particularly high risk for hearing damage from noise.
“With hearing loss on the rise, the House Ear Institute feels it is imperative to educate teens and young adults on the importance of smart listening habits so they know how to protect their hearing from damage over the long term,” said Marilee Potthoff, program director, House Ear Institute. “We are happy to again have Sennheiser’s support.”
“At Sennheiser, we are in the business of providing professionals and consumers with superior quality audio equipment,” said Stefanie Reichert, vice president strategic marketing at Sennheiser Electronic Corp. “We are proud to renew our partnership with the House Ear Institute’s Sound Partners program because we want young people to be enjoying great audio for years to come.”
The initiative is focused on strategically reaching teens online and in the schools. It’s educational video spot featuring Ear Bud and teens is posted on YouTube.com, and a profile of Ear Bud has attracted a network of friends on MySpace.com including the Rolling Stones, Beyonc, John Mayer, and other music celebrities. An Ear Bud profile launched on MyYearbook.com in October 2007 has already drawn almost 50,000 new friends.
A Sennheiser product will be the grand prize in at least one of the survey contests on the initiative’s homepage, www.earbud.org. To date our educational outreach initiative, It’s How You Listen That Counts, have involved more than 35 million online impressions, which drove hundreds of thousands of teens to the educational content on the earbud.org website and many more to our educational content on the social networking sites popular with today’s teen population.
For additional information, visit House Ear Institute’s Sound Partners program at www.hei.org or the site for teens and young adults at www.earbud.org, where visitors can even request a free pair of earplugs.
