SIM2 Embraces Luxury Market - ResidentialSystems.com

SIM2 Embraces Luxury Market

Projector stalwart SIM2 (Booth 5241) is celebrating 15 years of innovation in projection technology at this year's CEDIA with the largest product launch — 15 models — in the company's history. Company president Maurizio Cini says that with these introductions — from the new Crystal platform to the top-of-the-line Ci
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Projector stalwart SIM2 (Booth 5241) is celebrating 15 years of innovation in projection technology at this year's CEDIA with the largest product launch — 15 models — in the company's history. Company president Maurizio Cini says that with these introductions — from the new Crystal platform to the top-of-the-line Cinema models — they have projector models ranging from $7,000 - $100,000 and are able to "provide a range of products that fit 95 percent of the market for both price and performance."

Demonstrating its commitment to quality and performance, Alberto Fabiano, SIM2 executive VP, comments, "The luxury market is still there and that's who we're catering to. We are not interested in making products cheaper; we're interested in making products better. We don't care if other companies are making cheaper projectors; Sim2 is interested in making the next best projector."

SIM2 was excited to demonstrate its new Nero 3D-2 single-chip 3D projector. "After the success of our Lumis 3D that launched in March of this year, we have brought this same technology into the single-chip price and performance category." The Nero 3D-2 uses active 3D technology and produces 2,000 ANSI lumens.

The company has always worked very closely with Texas Instruments for over a decade as an early adopter an innovative partner, and the upcoming Nero 235 will feature TI's new 2560 x 1600 chipset, which will allow for full-resolution anamorphic and 16 x 9 projection without the need for an external lens.

"Projection is the best solution for 3D,” said Cini, “with a large, immersive presentation." And that it is not about the technology, the loss of contrast or loss of light, but about "creating a different emotion."

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