Miramar, FL — SIM2 has announced that its new marketing campaign, featuring ads with Director David Lynch, will be rolled out in a special 16-page, HDTV-themed insert in USA Today on November 21.
“SIM2 was asked to participate in the USA Today insert representing high-end front projection. Normally, USA Today would not be on our radar as a place to advertise,” said Charlie Boornazian, VP of sales and marketing for SIM2 USA. “Reaffirming SIM2’s commitment to build brand awareness in the US, we felt this was an incredible opportunity to put the SIM2 brand name in front of an entirely new audience.”
Earlier this fall SIM2 announced the endorsement of award-winning film director David Lynch as part of the worldwide marketing campaign. Mr. Lynch, a longtime SIM2 customer, has enjoyed the company’s unmatched product quality in his own Hollywood studio for many years-his endorsement comes from personal experience.