Sony and Screen Innovations joined Azione Unlmited (AU), the education/buying group for custom retailers and integrators.
Richard Glikes, founder of Azione Unlimited said, "We've seen a dramatic change in the way Sony has chosen to go to market with integrators thereby making this partnership very attractive. Sony creates an outstanding value proposition providing our group with high-quality products, margin, and local representatives to support our dealers."
"Sony's strategy is to focus on premium products, premium channels, and premium partners and Azione Unlimited, with its exclusive CI focus, is a perfect fit," said Frank Sterns, Sony's vice president, AV specialty and custom integration channel.
On Screen Innovations, Glikes added, “We are enchanted with innovators and Screen Innovations has unique and specialized products that our dealers will wholeheartedly embrace. This partnership will benefit all parties, which is an AU mantra!”
“We are excited to work with this outstanding organization made up of some the finest retailers in the country who share SI’s philosophy and passion on so many levels,” said Blake Vackar, director of sales for Screen Innovations.