Soundcast Principals Gather for European Sales Summit

Team Discussed New Product, Sales Support, and Marketing Strategy
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Principals from Soundcast’s international sales and marketing partners gathered in Belgium for its European Fall Sales Summit to discuss a new product line in development, heightened sales support, and a new brand marketing strategy.

Staff traveled from the U.K., Portugal, Switzerland, France, Belgium, Sweden, Netherlands, Spain, Germany, Austria, and Italy to meet in Brussels, Belgium for this first summit following the sale of Soundcast and the appointment of its new leadership team headed by Oscar Ciornei.

“Every summit attendee was very excited of the new lineup of products and the versatile technology Soundcast will be using," said Alain Van den Nest at Soundcast Europe. "We are pleased that Soundcast will not be competing with other brands but addressing the needs for rugged-yet-elegant outdoor systems that work with any and all brands. I feel more confident than ever that our Soundcast sales and its demand in Europe will be at an all-time high.”

Soundcast reached out to many of its best dealers and distributors to gather feedback for the design of their highly anticipated new series of products, to be unveiled at CES 2016 in Las Vegas and due to ship in Q2 of 2016.

“They spoke, we listened,” said Oscar Ciornei, President/CEO of Soundcast. "Soundcast is crafting a future based upon its core values of portability, high-performance audio, and weather resistance —and we're taking that to the next level with improved sound, functionality, connectivity, ease of use, smaller and lighter size, and premium modern design aesthetics suited for today’s consumer.”