SpeakerCraft has formed a partnership with the ProGroup, a buying group of U.S home and mobile entertainment regional retailers.
“This is an important alliance for both organizations,” SpeakerCraft president Jeremy Burkhardt stated. “We bring a unique perspective to the partnership having focused solely on the custom market for the past 30 years. Combining this experience and knowledge with the retail power of the ProGroup will create an incredible market force. We are looking forward to this relationship and helping the individual members advance their position in the custom market.”
The ProGroup is an organization that for 25 years has been the dedicated to helping its members grow and progress in a very competitive and fast changing market.
“We see this partnership as the perfect win/win for both organizations,” ProGroup’s executive director and COO Dave Workman said. “We were first intrigued by the quality and innovation of the product line but it goes beyond that. Jeremy and his team have a very different mindset as a company. Their fresh perspective and willingness to help our members market custom as a category makes them more than just another supplier. There is no question we will truly benefit from this partnership.”
PRO Group‘s membership includes: The Big Screen Store, Bill Smith Electronics and Appliances, Bjorn’s Audio/Video, Car Toys, Crutchfield Corporation, Electronics Expo, Flanner’s Home Entertainment, Huppin’s/OneCall, Jetson TV & Appliance Centers Inc., Ken Crane’s, ListenUp, MODIA, Ovation Audio/Video, Paul’s TV, 6th Avenue Electronics, Stereo Advantage, Vann’s, and World Wide Stereo.