This milestone strengthens the Nice global brand and solidifies its position as a powerhouse in North America. Partners, including dealers, integrators, builders, and distributors, will benefit from its broad portfolio for residential, commercial, and industrial solutions, deeper partner programs, and expanded training and certification for the field.
As part of this transition, the company is sunsetting Nortek Control and announcing the convergence of several commercial brands for the CI channel. By integrating ELAN, SpeakerCraft and Panamax into Nice, the company will progressively leverage its full portfolio of solutions for home and building management. This transition will take place over the next year.
“This name change is an important milestone for the development of our organization in North America. With a combined experience of 90 years of innovation and a talented and diverse team, we are well positioned to bring passion and innovation in the market,” said Luca Longhin, Deputy CEO of Nice North America. “We’re committed to developing new solutions, focused on design and the highest and easiest experience for partners and end users.
“Brand convergence has been a key pillar driving our actions since the acquisition,” said Mark Owen Burson, CMO of Nice North America. “To simplify everyday movements, as our mission states, we must start by streamlining the experience for partners and creating more value for customers. With today’s announcement, Nice embarks on a journey from a house of brands to a branded house, offering the most complete, integrated product ecosystem in the industry for residential, commercial, and industrial applications.”