SurgeX has added 11 new rep firms to help grow its brand in the residential custom installation market.
The firms that have come on board are Associated Network Systems Representatives (ANSR), Northern California; Bay Marketing, Middle Atlantic; Discovery Marketing, Rocky Mountains; Future Sales, Pacific Northwest; Green Energy Tech, Southeast; JA Marketing, NY Metro; Omega Sales, Illinois and Wisconsin; Online AV, Michigan, Ohio, Indian and Kentucky; Total Lektronix Marketing, Florida; Value Added Marketing, New England; Vista Pacific Group, Southern California.
Under new ownership since December 2008, SurgeX is seeking to enter the residential custom installation market after spending several years focusing on the commercial space. Management’s first step was hiring Rick Komendera as VP of sales and tasking him with building the company’s dealer network and developing its dealer support programs.
“It was imperative that our first order of business was to create a strong network of representatives,” Komendera stated. “To be effective in this market, you have to have support from a strong dealer and rep base. The groups that we have enlisted read much like a Who’s Who. We are very excited to be working with these firms and are confident in the results that they will bring to SurgeX.”