Z-Wave Products, the online provider of smart, connected devices built using the Z-Wave protocol, has appointed Mark Walters to CEO.
In this new position, Walters will be responsible for developing and executing the company’s enhanced strategic direction. This includes initiatives such as expanding the company’s stable of value-added services, such as kitting and pre-configuration. He will also introduce new products to complement the existing selection of certified Z-Wave devices. As, he will be responsible for continuing the growth of the online business, offering the best value and optimal customer service to expand the company’s consumer base.
Walters brings a wealth of experience to his new role, including high-visibility leadership positions in numerous high-tech companies, industry alliances, and governmental projects. He has an impressive record of creating technology-based products and solutions that facilitate sustainable growth, propel multimillion-dollar revenue gains, and generate traction in highly competitive international markets.
Prior to his new role, Walters served as the vice president of strategic development for the ZigBee Alliance. While there, he consulted closely with the Alliance’s board of directors, developing a business and technology strategy to help guide the growth of this 400-member global consortium tasked with establishing standards for ZigBee low-power, RF IoT communications.
Before that, Walters was the one of the founding members—and subsequently the executive director and chairman—of the Z-Wave Alliance. In his role, he represented and evangelized the Z-Wave open standard globally within the developer community, at trade shows, through social media, via standards bodies, and in the marketplace. During his tenure, he helped grow the Alliance to over 350 members companies and oversaw 1200 product certifications.
Walters was also a senior manager of product marketing for Alerton Building Controls, a division of Honeywell’s Automation and Controls Group. Before that he was director of sales, Western Region, for Encelium Lighting Controls, where he drove over $10 million in direct sales.
“Capitalizing on my years of expertise and connections within the Z-Wave design and manufacturing community, we will focus on bringing value-added Z-Wave products and solutions to market—like our advanced Z-Wave Toolbox to install and troubleshoot Z-Wave networks efficiently and profitably—and expand Z-Wave Products’ position as the leading provider of Z-Wave devices and services,” he said. “We will also help the dealer and installer communities become more knowledgeable about the growing capabilities and functionality of the Z-Wave ecosystem, allowing them to provide greater value to their customers and expand their revenue streams.”