Bang & Olufsen has introduced Atelier, offering clients the opportunity to create custom-made products for the first time in collaboration with its master artisans in Struer, Denmark. Atelier is the brand’s ultimate expression of design and artisanship, launching in response to a significant increase in requests for customization, and bespoke projects.
Bang & Olufsen Atelier delivers customization opportunities within the following areas:
- Atelier Bespoke: Collaborating directly with an Atelier artisan, clients can create custom product incorporating materials or specific colors for a one-off creation.
- Atelier Catalogue: Customers can choose from over 500,000 possible combinations of fabric, wood, and aluminum finishes to produce their product.
- Atelier Editions: Limited editions of iconic products in the portfolio, showcasing the finest Bang & Olufsen craftsmanship.
To celebrate the Atelier launch, Bang & Olufsen has debuted the Atelier Limited Edition Beosound 2 Gradient Collection. Featuring 10 different gradient combinations inspired by emotions shaped through sound, each color gradient is limited to 10 engraved and numbered pieces.
The full Atelier experience will be available at select Bang & Olufsen stores. Customers can also explore customization opportunities in the newly released digital composer at https://www.bang-olufsen.com/en/dk/story/atelier.
