Severtson Screens Launches ALR Projection Screens Severtson Screens has launched new Ambient Light Rejection (ALR) options for its Impression Series residential and commercial projection screens.By RS Staff Published: July 25, 2017 ⋅ Updated: April 15, 2019 Severtson Screens has launched new Ambient Light Rejection (ALR) options for its Impression Series residential and commercial projection screens. The new ALR option will also soon be available for additional Severtson projection screen solutions, and will be featured during CEDIA Expo 2017, held in San Diego from Sept. 7-9 at the San Diego Convention Center (Booth 1114). “Our customers asked for it, and we have delivered with the industry’s most advanced ALR screen,” said Toby Severtson, president and CEO of Severtson Corp. “Made in the USA right here in Arizona, our new screen is both affordable and has an industry leading viewing angle versus other ALRs currently on the market today.” Severton’s ALR has a 170 degree viewing angle and is available up to 120 inches (diagonal at 16:9 Aspect Ratio), with additional options to be available soon. “With 0.8 gain, our ALR is designed specifically for situations with high ambient light,” Severtson continued. “We are proud to serve the home theater and commercial markets with the same service and quality that has taken the cinema market by storm and cemented us as the industry leader. Our new ALR screens are a continuation of this dedication to provide what our customers want, with a product that exceeds their, and the industry’s, expectations.” Custom and standard ALR sizes are available. Severtson asks that customers contact them directly for individual pricing for their specific needs and for production and delivery timing. SubscribeFor more stories like this, and to keep up to date with all our market leading news, features and analysis, sign up to our newsletter here.