Mitchell & Brown has launched a new sales opportunity for its independent electrical retailers with the debut of the JB-32T1811 — the U.K.’s smallest screen-size Full HD TV to feature integrated Freely support.
This new model taps directly into a high-demand sector of the market often underserved by mainstream brands: small-screen TVs with premium smart functionality and live U.K. broadcast access, all without the need for an aerial or satellite dish. The 32-inch JB-32T1811 delivers plug-and-play access to live TV, on-demand content, and top streaming services over broadband alone via the Freely free-to-view smart TV platform backed by the BBC, ITV, Channel 4, and Channel 5.
That means consumers can now enjoy the full range of U.K. broadcast content, along with Netflix, Prime Video, YouTube, and more, anywhere they have power and Wi-Fi. This makes the JB-32T1811 ideal for bedrooms, kitchens, student digs, children’s rooms, holiday lets, or even garden rooms and sheds.
For retailers, this presents a compelling new upsell opportunity in the fast-moving 32-inch category. Historically, small-screen TVs in secondary rooms have meant compromises: low resolution, limited smart features, and the ongoing challenge of aerial and satellite cabling. Mitchell & Brown’s new model removes those barriers entirely, combining Full HD performance, HDR picture enhancement, and Freely’s intuitive smart interface in a sleek, near bezel-less form factor that consumers will find familiar, flexible, and plug-and-play friendly.
Powered by the latest TiVo smart OS, the JB-32T1811 also benefits from automatic software updates, app store access, and a responsive, clutter-free menu system. Designed to simplify content discovery and navigation, the TiVo platform offers a personalized viewing experience with an intuitive interface. It also seamlessly integrates a wide range of streaming services, making it easier than ever to find and enjoy your favorite content. Additional features include Bluetooth audio streaming andHDMI/USB connectivity. For those not requiring smart streaming apps, these can be disabled from the set-up menu and won’t appear on-screen.
Retailers can also confidently promote Mitchell & Brown’s 7-year guarantee.
Priced at £279.99 RRP, the JB-32T1811 is expected to attract strong interest from both first-time buyers and customers looking to modernize additional rooms in the home.
For more information, visit www.mitchellandbrown.co.uk.
