XGIMI showcased its latest concept product, XGIMI Ascend, at CES 2025. This new technology represents XGIMI’s forward-thinking approach to home entertainment, blending a motorized Ambient Light Rejection screen and two premium Harman Kardon soundbars in a seamless, motorized, compact design.

The Ascend concept introduces a 100-inch motorized floor-rising screen. Ascend pairs seamlessly with the AURA 2, XGIMI’s latest ultra-short-throw projector. Engineered to function both as a cinematic screen and an ambiance-enhancing display, Ascend offers versatility, allowing users to adjust the screen to just one-third of its height, creating a cozy, fireplace-like ambiance that transforms the room. Alternatively, it can extend to its full 100-inch display, delivering a true cinematic experience. With a wide-viewing angle and advanced contrast ratio enhancement that rejects ambient light, Ascend provides clarity and vibrancy across various lighting conditions, making it ideal for any space.
Ascend’s design resonates with the aesthetics of AURA 2, XGIMI’s latest ultra-short-throw projector. The AURA 2 features an Auto Lens Cover with motorized wing-like doors that open and close, protecting the lens while adding a touch of modern elegance. This cohesive approach to design unites Ascend and AURA 2 into a harmonious pairing, reflecting a shared vision of blending cutting-edge technology with refined artistry.
AURA 2 delivers a truly cinematic sound experience with its built-in 60-watt Harman Kardon speakers by DTS:X and Dolby Atmos immersive audio, and Dolby Vision HDR imaging, immersing viewers in rich, multidimensional soundscapes and vivid images with remarkable brightness, contrast, and color. Ascend offers an alternative audio output option with its premium Harman Kardon soundbars.
While still a concept product, Ascend signals XGIMI’s vision for future advancements in home entertainment. Ascend’s potential to deliver cinematic-quality experiences in a convenient, all-in-one format exemplifies XGIMI’s commitment to evolving its projector lineup with innovative accessories and solutions that elevate at-home viewing.
For more information, visit https://us.xgimi.com/.