Marketing


How to Use Tax-Deferred Savings to Fund Your Start-up
By Mike Detmer,   May 02, 2013
My friend Shelton has decided it’s time to start his own business. More..

Five Simple Steps to Help Hire the Right People
By Mike Detmer,   March 14, 2013
Whether you’re a small business owner or the hiring manager for a residential systems integrator, I’m certain you would agree that having the right people on your team is critical to its success. Yet chances are your company doesn’t have the wherewithal to afford a team of human resource professionals like Fortune 500 firms use to manage their hiring processes. More..

Finding a New Facility: the Best Investment You Can Make
By Mike Detmer,   January 09, 2013
It’s been a while since I received an invitation for a grand opening of a residential systems integrator’s new show room. I’d like to think that the reason isn’t due to waning popularity but rather dealers just aren’t opening that many showrooms as in the past. More..

Grow Your Business in an Aging Market
By Mike Detmer,   November 05, 2012
What if I told you that there’s a market segment you could be addressing today that is growing faster than the housing market did in the mid-2000s? More..

Supporting the Support
By Mike Detmer,   August 31, 2012
Having directed a world-class technical support department in the past, I know that top-notch technical support organizations are geared toward solving their customers’ problems quickly and efficiently. More..

Architects as Your Allies
By Mike Detmer,   July 09, 2012
In my early days as a product manager at Infinity, John Stiernberg* was the ultimate boss. More..

Putting on a Show
By Mike Detmer,   May 07, 2012
My wife and I were both excited when our neighbor invited us to attend a live concert in their home. More..

The Right Tool For Every Job
By Mike Detmer,   March 02, 2012
Ask any custom installation professional what he or she cares about most and you’ll likely get the response, “my tools.” More..

Looking for a Cash Infusion?
By Mike Detmer,   January 03, 2012
Like so many custom integrators, Ralph’s business slowed dramatically during the economic downturn. More..

Getting Strategic
By Mike Detmer,   November 08, 2011
Last week was the most exhausting one of the year. More..


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The Advantages of Working with Consumer-Direct Manufacturers
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Always Do the Right Thing for Your Client
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Mitch Witten Discusses Sunfire Subs, Niles In-Wall Soundbars, and More
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CEDIA Awards Ceremony 2012
Wisdom Audio Factory Tour
Unexpected Atlanta
Triad DesignerSeries Step-by-Step Install
Top 10 Things to See at CEDIA 2010

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Re: What is Your Recurring Revenue Stream?
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