Marketing


How to Seal the Deal Every Time Opportunity Calls
By Mike Detmer,   January 08, 2015
After spending most of the year working in New Hampshire, my wife greeted me back home in Florida with a loving smile and a long honey-do list. More..

Three Formulas to Master Sales
By Mike Detmer,   October 08, 2014
I know that many residential systems integration professionals feel like artists from time to time, but if you want to grow your business effectively, take a stab at practicing these three proven formulas to mastering sales. More..

Improving Your Revenue Without Increasing Costs
By Mike Detmer,   September 04, 2014
Have you ever been lined up somewhere and wondered, “Why can’t this go faster?” More..

How to Determine Whether to Rent or Buy Your Place of Business
By Mike “Sparky ” Detmer,   July 09, 2014
Here are tips to keep in mind when considering whether to rent or own your place of business. The bottom line? Take a look at what you are paying for rent. More..

How Adjusting Your Company's Image Could Rev Up Sales
By Mike Detmer,   May 19, 2014
Your branding says everything about you. It gets attention, builds interest and creates desire among the customers you hope to serve. I challenge you to put your branding through the relevancy test. More..

Customer Advisory Councils Offer Insight into Providing Stellar Service
By Mike Detmer,   March 06, 2014
During 1980s, the great Wayne Gretzky was dominating the sport of hockey and in an interview explained the secret to his remarkable success. More..

Why Annual Performance Reviews Are Valuable
By Mike Detmer,   January 13, 2014
With the holidays just around the corner and my family spread from Florida to California I decided to send everyone personalized gift boxes. More..

Maximizing Your Working Capital by Keeping Inventory in Check
By Mike Detmer,   November 05, 2013
My seatmate on the flight to CEDIA EXPO was quite an interesting fellow. More..

Tips for Building a Winning Sales Force at CEDIA EXPO
By Mike Detmer,   August 29, 2013
I still remember my first day on the job running the sales operations at Niles. More..

Advice for Capitalizing on a Multi-Dwelling Unit Building Revival
By Mike Detmer,   July 22, 2013
After stepping down as president of Niles and launching my own brand, Mike Detmer Business Solutions, I decided to leave San Diego and return to Florida where my wife was attending law school. More..


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