PMA: Flat Panel HDTV Sales Rose in June

Pacific Media Associates reports that unit sales for flat panel televisions and business displays in North America rose 9 percent in June.
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Menlo Park, CA--Pacific Media Associates, the global market information experts on large-screen displays, reports that unit sales for flat panel televisions and business displays in North America rose 9 percent, but the average street price dropped nearly 6 percent in June over the previous month. Their Flat Panel Display Sell-Through Tracking Service report for June also shows year-over-year unit sales rose 64 percent, but revenues have only increased 28 percent because the average street price is 22 percent lower than it was in June 2005.

"The Days Supply Index for LCD models smaller than 45-inches remained high," said Rosemary Abowd, vice president of Pacific Media. "This will put additional downward pressure on prices."

The 30- to 35-inch LCD segment was the most popular in June, with a 29-percent unit market share that was fueled in part by a 6-percent drop in average street price to $1,250. On the downside, 40- to 45-inch plasma models continued to lose market share, falling 6 unit share points in June. This segment has experienced a 14-point decline in unit market share since last winter's holiday season.

Samsung moved past Sony to take the number one position with 22.8 percent unit market share. In revenue share, Samsung topped Pioneer by the slimmest of margins, 21.2 percent to 21.1 percent. The Pioneer PRO-1130HD was the best-selling flat panel TV for the month.

Note: Data cited here is based on a sample of retailers and resellers, and is subject to sampling error.

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