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Dave Chace

Articles From This Author

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Closing the Sale

Ask any custom integrator what they love about their job and chances are, “I love asking customers for money” won’t top their list.

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Is It Training Or Torture?

If you’re attending this month’s CEDIA EXPO, then there is a good chance you’re planning on attending some of the many training sessions offered...

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Building Bridges

How many times have you heard a sales “expert” tell you that the key to success is building a great relationship with the customer?

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The 5th Grade Rule

Like most technology-oriented industries, ours is saturated with language and terminology that is pretty unintelligible to the outside world. The problem is that...

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