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Dave Chace

Articles From This Author


Closing the Sale

Ask any custom integrator what they love about their job and chances are, “I love asking customers for money” won’t top their list.


Is It Training Or Torture?

If you’re attending this month’s CEDIA EXPO, then there is a good chance you’re planning on attending some of the many training sessions offered...


Building Bridges

How many times have you heard a sales “expert” tell you that the key to success is building a great relationship with the customer?


The 5th Grade Rule

Like most technology-oriented industries, ours is saturated with language and terminology that is pretty unintelligible to the outside world. The problem is that...