I recently learned how an electronic systems contractor used out-of-the-box thinking to market itself and introduce its showroom to a group of local NFL players (who just happen to be their target demographic).
Thomas Davis signs a jersey for Zobo.tv’s silent auction
And, it wasn’t a pure profit play either. The event benefitted a charity.
Zobo.tv., the sister integration company of SnapAV, recently hosted their charity event with members of the Carolina Panthers NFL team in their showroom in Charlotte. The event raised money for defensive lineman Thomas Davis’s
foundation, Defending Dreams.
Zobo sponsored a Madden 2009 Video Game tournament for 20 of the players.
It was a private event in one of our showrooms, we had several Madden games set-up around the store for the tourney, and also other stuff to showcase off the various systems and equipment Zobo installs,” said Zobo’s Erin Bowman.
Zobo.tv Sales Manager Andrew Staley and Referee Julie Staley pose with Deangelo Williams
“The players got a relaxing evening off to hang out outside their football lives, it benefitted a great charity, and was a great sales opportunity for a clientele I would think any custom installer would want to target,” she added.
Some of the bigger name players to participate, included De’angelo Williams, Jon Beason, and Jonathan Stewart, who took turns playing on a home theater system, or playing Guitar Hero on one of Zobo’s plasma set-up vignettes.