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2023 CEDIA Shares: Hunter Douglas

Hunter Douglas gives Residential Systems readers a sneak peek at what the company is planning for its CEDIA Expo 2023 exhibit.

CEDIA Shares - Hunter douglas - Scott Stephenson
Scott Stephenson

In our series of #CEDIAShares blogs, we’re talking with exhibitors about the hottest technologies and trends they’re looking to see at CEDIA Expo 2023.

Q&A with Scott Stephenson, senior director of product, global motorization, Hunter Douglas.

Why exhibit at CEDIA Expo 2023?

CEDIA Expo is the best platform for us to connect with custom integrators and to showcase our unique portfolio of smart shade styles. CEDIA Expo has also served as an important launch point for some of our most innovative products like Aura Illuminated Shades. For dealers who missed the initial showcase last year, CEDIA 2023 is a chance to see and experience Aura firsthand. Dealers can visit booth #3147 to experience Aura Illuminated Shades and booth #2947 to hear more about the Hunter Douglas portfolio and PowerView Gen 3 Automation.

What is the most exciting trend you expect to see at the show?

We’ve developed Aura Illuminated shades in part to address the increasing consumer demand for technology that will optimize wellness. Smart shades harmonize with homeowners’ circadian rhythms while shielding interiors from damaging UV rays, thereby boosting well-being, sleep quality, and productivity. The burgeoning wellness economy, projected to hit $7 trillion by 2025. The residential technology market is primed to address wellness concerns in the home, and we are excited to see what other companies in the industry have been developing that could dovetail nicely with our Aura Illuminated shades.

What will you focus on at the show?

At CEDIA Expo we will focus on showcasing simplified smart shade control, new tax benefits to help dealers market smart shades, and, of course, the benefits and applications for Aura Illuminated shades. Ahead of CEDIA Expo last year, Hunter Douglas launched PowerView Gen 3, which has been received by our dealers with overwhelming support — some even calling the simplified set up and installation process “life-changing.” We look forward to continuing to showcase the simplicity, scalability, and reliability of PowerView Gen 3.

A new topic we are excited to educate dealers on at CEDIA is the selection of Hunter Douglas shades that have been approved for a $1200 federal tax credit that supports the purchasing of energy-efficient products.

Finally we’re excited to share that Aura Illuminated Shades are now available to order and we’re thrilled to share additional details with dealers at the show. The unique three-in-one design — a conventional front shade, a reflective room-darkening liner, and programmable LED lighting — pushes the boundaries of light design, promoting an elevated, customizable ambiance in smart homes. Visit our booths (3147; 2947) to learn more about all Hunter Douglas has to offer including our custom integrator program, which has been developed to support dealer success with our product portfolio.

To learn more, check out Hunter Douglas in booths #3147 and #2947 at CEDIA Expo 2023 and visit