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Emerald Announces Organizational Changes to CEDIA Expo and KBIS

Vice president and key account director positions established to better serve cross-market opportunities for exhibitors and attendees.

Jason C. McGraw, CTS, CAE

Emerald has announced the appointment of Jason C. McGraw, CTS, CAE as vice president responsible for the oversight of CEDIA Expo and the Kitchen and Bath Industry Show (owned by the National Kitchen and Bath Association). Additionally, Emerald has announced the newly created position of director, key accounts – KBIS and CEDIA Expo, to be assumed by Amy Hornby.

With these organizational changes, CEDIA Expo and KBIS will have a cohesive cross-marketing strategy that will strengthen the convergence of the custom electronics and design/build markets and facilitate opportunities to integrate programs and platforms for exhibitors and attendees, according to Emerald.

McGraw will also be responsible for working collaboratively with the association partners at NKBA, NAHB, and CEDIA, as well as to identify and nurture new cooperative opportunities in existing, new and adjacent markets.

Hornby will have responsibility for more than 25 key accounts who currently participate (or may have an interest in participating) at CEDIA Expo and KBIS. She will work closely with these accounts to assist with the development of new “go-to-market strategy” opportunities, leveraging KBIS and CEDIA Expo platforms to build custom solutions for maximum results.

Amy Hornby

With over 33 years of experience in both for-profit and not-for-profit conference and exposition management, McGraw most recently served as senior vice president of expositions and event services for AVIXA, the Audiovisual and Integrated Experience Association, where he led InfoComm, the professional audiovisual industry’s largest annual exposition held in the Western Hemisphere. InfoComm 2018 marked his 25 annual InfoComm show.

McGraw has broad experience with leading all facets of B2B trade events. In addition to his many years leading the InfoComm show, he worked on other significant industry events including his time as vice president of expositions for the Association of Equipment Manufacturers (AEM), leading the CONEXPO-CON/AGG ’99 show, and as senior group director with the National Association of Home Builders (NAHB) in 2000, supporting The International Builders’ Show. He also launched and managed international shows held in China, Europe, Japan, Mexico, and Singapore, including the Integrated Systems Europe, InfoComm Asia, and InfoComm China exhibitions.

“The convergence of technologies and design within the home and resimercial markets creates exciting possibilities for enhanced living, work from home, entertainment, comfort, and wellness,” says MaGraw. “I’m delighted to support the CEDIA Expo and KBIS teams that provide the ultimate event opportunities to serve professionals and the business channel in these dynamic marketplaces. The future is bright for the industry, and while events may be virtual at the moment due to the pandemic, the value for exhibitors, attendees, and stakeholders to meet, learn, and conduct business is essential.”

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