With the plethora of great home entertainment products available directly to consumers these days, the custom install channel needs to really go big in order to set its services apart. Samsung wants to help them in this with its top-of-the-line display products, The Wall Luxury and its Q900 QLED Smart 8K model flat panels.
As part of the Smart Stage series of presentations, representatives from Samsung sat down with Arlen Schweiger, executive editor of CE Pro, to share details on its latest high-end offerings and how integrators can capitalize on them.
In one presentation, Michael Bennett, senior business development manager, Samsung Electronics America and John Shim, senior engineering manager for the North America Display Office at Samsung, discussed the company’s modular micro LED solution, The Wall Luxury, which scales from 73 to 292 inches.
“This is a high-end product set and it’s geared for a certain market set out there,” Bennett said. “It’s long anticipated, we announced this at CES 2018. Back then it was a vision; now it is a reality.” Integrators can bring prospective customers to see it in person at Samsung’s executive briefing centers in Irvine, California or Washington, D.C. Additional centers will soon come to Dallas and Ridgefield Park, NJ.
In a second discussion, Scott Cohen, Samsung’s senior manager of home entertainment training, expounded on the merits of the company’s 8K quantum dot LED displays, and why he feels it’s a good time now to upgrade to the new UHD format. “8K TV is very popular for Samsung,” Cohen said. “Because in addition to adding all of the resolution, Samsung’s 8K TVs are the best TVs we’ve ever created, therefore have the best in contrast in color, and so forth.” And though 8K content might not be there yet, Cohen points to the company’s AI upscaling, as well as their precision for serious gamers as justification for getting customers on board today.
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