Almo Pro AV, a leading value-added North American Pro AV distributor with nationwide reach, has revealed the formation of its newly revitalized Hospitality Leadership Team. The strategic move is designed to accelerate growth, strengthen customer partnerships, and deliver technology, furniture, fixtures, & equipment (FF&E), and service opportunities to the thriving hospitality industry.
The division is led by Karen Castaño, recently appointed vice president of hospitality, who brings more than a decade of proven leadership and strategic experience to the role. Under her direction, the Hospitality division is focused on expanding Almo’s market presence and enhancing its end-to-end support for resellers, integrators, and hospitality customers nationwide.
The hospitality industry is experiencing strong, technology-driven growth as hotels and resorts invest in modern AV, FF&E, and smart solutions to elevate guest experiences and streamline operations. With renovation pipelines expanding and demand for integrated, sustainable designs rising, the sector presents significant opportunities for innovation and partnership.
The Hospitality Leadership Team includes the following experts:
- Karen Castaño, Vice President of Hospitality: Previously serving as director of Almo Pro AV’s National Business Team, Castaño has a proven track record of strengthening partner relationships and developing high-performing teams. In her current role, Castaño is focused on expanding Almo’s presence in the hospitality market through innovation, collaboration, and a deep commitment to customer support.
- Gregory Kokorda, Director of FF&E Sales: Kokorda oversees Almo Pro AV’s FF&E sales strategy, leveraging years of experience in hospitality design and product integration. Known for his consultative approach and attention to detail, Kokorda helps partners deliver cohesive, functional, and visually compelling environments that enhance the guest experience. He plays a key role in advancing Almo’s position as a comprehensive solutions provider for hotels and resorts nationwide.
- Ashley Parrent, Director of Sales, Hospitality: Parrent manages sales strategy and partner development within the Almo Hospitality Division. With a strong background in Pro AV and hospitality technology, Parrent is dedicated to helping resellers and integrators grow their business while delivering exceptional guest-focused outcomes. Her leadership ensures customers receive personalized, end-to-end support from planning through installation.
For more information, visit https://www.exertisalmo.com/.
