Atlona has formed a global partnership with Bang & Olufsen under which Atlona products will be preconfigured for “plug-n-play” compatibility with Bang & Olufsen systems and Bang & Olufsen integrators will be encouraged to use Atlona products in configuring systems for clients. Bang & Olufsen dealers will also be able to purchase Atlona products directly from Bang & Olufsen’s dealer website.
Additionally, the partnership includes the development of specific manuals and training resources for using Atlona products with Bang & Olufsen components.
“Our partners have been working closely with Atlona for quite some time on integration and installation projects, and we believe it’s now in both our best interests to formalize this relationship,” said Brian Bjørn Hansen, head of custom installation, Bang & Olufsen. “The Bang & Olufsen brand is synonymous with exceptional design and performance in home entertainment, and Atlona has established itself as a leading provider and innovator in switching and distribution solutions, especially in 4K and HDBaseT technologies. We see significant benefits in taking this relationship to the next level.”
Michael Khain, Atlona’s VP of engineering, said the new strategic partnership speaks to Atlona’s success as a brand, and presents a “tremendous business opportunity” globally.
“Atlona’s equipment is preconfigured to work with Bang & Olufsen products,” Khain said. “This simplifies installation, saves significant time when installing and setting up systems, and helps provide a seamless experience for the end customer.”
Jeff Meyer, Atlona’s director of business development for EMEA and Asia Pacific, agreed that the partnership helps his company branch out globally and Bang & Olufsen’s technical goals. “The international impact of this relationship should be significant in expanding and opening new markets for Atlona and complementing Bang & Olufsen’s drive into home automation and integration. Our products complement the Bang & Olufsen products in a way that gives the end customer a fully integrated solution and creates an additional revenue stream upon which their dealers can build upon.”