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Atlona Appoints SnapAV as Exclusive U.S. Distributor

Shared strategies including a customer-first focus, technical support, and a national footprint will enhance service to the residential dealer community.

Atlona has appointed SnapAV as its exclusive distributor for the residential AV dealer community. Effective immediately, SnapAV and its regional distribution partners will represent Atlona’s complete range of AV products throughout the United States.

The appointment represents an evolution of a long-standing Atlona and SnapAV alliance that has made certain Atlona products available in SnapAV’s inventory. Atlona has elected to expand the relationship based on SnapAV’s nationwide footprint, and the companies’ shared emphasis on customer service and technical support.

Eric Harper, EVP product marketing at SnapAV, emphasizes that changing market conditions, along with each company’s customer-first philosophy, make this partnership particularly well-timed from a business standpoint.

“The high-end residential distribution market is moving away from being fragmented,” says Harper. “SnapAV has addressed these dynamics through strategic consolidation. It makes sense to work with Atlona as part of this strategy, as they have been a reliable partner and a company on a similar growth trajectory.”

Harper adds that while SnapAV also develops and manufactures its own branded products, the company understands that dealers want more options from their distributors. “As an industry leader, we are always looking to broaden the horizons of what vendors and products are in our store,” he says. “Atlona’s broad family of signal extension and distribution products, as well as their recent AV over IP innovations, will provide dealers with an array of matrixed and networked systems that align with today’s most important residential AV trends.”

In addition to SnapAV’s national presence, the distribution model for Atlona products will include their regional partners:

  • Allnet, serving upper mid-western U.S. regional dealers
  • MRI, serving north-eastern U.S. dealers
  • Volutone, serving dealers in California and Nevada, and Hawaii

SnapAV will also serve all regional dealers through its national distribution model.

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