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Atlona Names Edmund Chan Director of Sales, APAC

Atlona has named Edmund Chan director of sales for the Asia Pacific region.

Edmund Chan, director of sales, Asia Pacific, Atlona

Atlona has named Edmund Chan director of sales for the Asia Pacific region. He will be based in Singapore and will report to Jeff Meyer, Atlona’s director of business development for the EMEA and APAC regions. Most recently, Chan served as country manager in Southeast Asia at Crestron.

Chan is a long-time AV industry professional and brings extensive knowledge and experience in the Asia-Pacific marketplace. In his new position, he is responsible for managing sales in Japan, Australia, New Zealand and Southeast Asia (the latter in association with the Atlona Asia office in Hong Kong). He will oversee the development and expansion of sales operations, facilitate relationships with customers and prospects to develop strategic alliances with manufacturers, support training efforts, and serve as a liaison to ensure client satisfaction in this region. 

“Edmund’s deep experience and close relationships with integrators, specifically in the APAC market, are very fertile resources for Atlona,” Meyer said. “We are confident he will immediately add value in that region and we look forward to the growth opportunities we now have with him onboard.”

“The APAC region is a central pillar of our global growth strategy,” said Ronni Guggenheim, general manager, Atlona International. “The addition of Edmund Chan to our team, which follows the recent opening of Atlona Asia in Hong Kong, further strengthens our footprint in the APAC region and illustrates the commitment Atlona is making to be global, think local.”

Prior to joining Crestron, Chan spent eight years at Barco, most recently as a regional sales manager for Southeast Asia.