Bowers & Wilkins has launched a new free Zeppelin Air App that its says revolutionizes how consumers experience music socially and wirelessly.
B&W’s new iPad app
The app brings iTunes music collections from multiple iOS devices together wirelessly so several iPad, iPod touch, and iPhone users can build a customized, collaborative community playlist streamed to any AirPlay-enabled music player like the Bowers & Wilkins Zeppelin Air speaker dock.
“There are many fantastic mobile apps that allow you to stream music, but the Zeppelin Air App is the first of its kind that enables users to share music and create collaborative playlists with friends, mobile device to mobile device,” said Paul McCarthy, of app developer Aurnhammer. “Bowers & Wilkins has essentially created a wireless, virtual jukebox.”
Tyler Fairchild, director of strategic brand development for B&W explained, “For nearly five decades, we have been committed to delivering the ultimate listening experience. This app takes that commitment to the next level by allowing music fans to share in the Bowers & Wilkins true sound experience with family and friends, in real-time, in a familiar setting. We hope that music fans will not only embrace this app as a fun way to share and learn about new music, but also learn about the many benefits of Zeppelin Air and Apple’s revolutionary AirPlay technology from dynamic, engaging, and informative content within the app.”
No Mac or PC is required to use the app; only a Wi-Fi network. AirPlay requires iTunes 10.1 or later and iPhone, iPad, or iPod touch with iOS 4.2 or later.
Consumers can download the free app here.