Beale Street Audio’s new Street Smart Dealer program is a unique set of guidelines and incentives designed to protect and reward dealers who sell and support Beale Street Audio products. Street Smart consists of a Dealer Bill of Rights, a rebate program, discounts for showroom and personal use products, and a range of other practical policies designed to get dealers onboard quickly and to keep them profitable.
Though it operates like a start-up, Beale Street Audio is an extension of Fulmer Companies, a 95-year-old brand with a 50-year history in the audio industry. This foundation has allowed the company to aggressively pursue its distribution goals and create the simple but comprehensive Street Smart Dealer program.
In addition to traditional policies, like no online sales, replacement guarantees, and white-glove customer service, Street Smart also includes free upgrades if a product is out of stock, same-day shipping before 2 p.m. CT, a try it/buy it program, deep employee and showroom discounts, regularly occurring Beale Deales discounts, and “limited time only” Beale Steales for deep discounts.
“I had a clean slate when creating our Street Smart Dealer Program,” said Mark Cichowski, executive director at Beale Street Audio. “Frankly speaking, there are too many companies that seem to have a ‘sales-prevention department’ when it comes to programs and polices. Jim and I have seen a lot of different dealer programs over the years, and took a best-practices approach when creating ours.”
Added Jim Murray, managing director at Beale Street Audio, “I was a dealer long enough to know how important it is to have mutually beneficial partnerships with the brands you represent. Our Street Smart Dealer Program takes all of the most important lessons we’ve learned over the years about what dealers want and need from their partners, and puts them into a set of simple, practical guidelines.”
