Bang & Olufsen has formed a partnership with the renovated The Mark hotel in New York, which will result in the first complete hotel installation of Bang & Olufsen televisions in Manhattan.
At The Mark, dramatic black and white striped marble floors provide the visual foundation for a space overseen by renowned designer Jacques Grange’s. Mohair velvet, leather, and glass adorn custom-designed pieces that create a chic and playful elegance. From this core inspiration and aesthetic language, the management of the hotel has layered additional one-of-a-kind offerings, including a gallery by Paris dealer Pierre Passebon, a full service salon by iconic Frederic Fekkai, a restaurant called Vongerichten by the preeminent Jean-Georges, and televisions by Bang & Olufsen in every room.
According to general manager James Sherwin, a great deal of planning and effort has been done to provide an experience for the guest that feels personalized and simple. “Communication is such a large part of our world that we want to make it as comfortable, luxurious, and uncomplicated as we can,” he stated. “Simplicity is very important. With Bang & Olufsen, the joy of having something so effortless and superior is a great attraction for our guests.”
Bang & Olufsen’s vice president of hospitality Americas, Jörn Bühring, believes that the harmony between design and technology intrinsic in every Bang & Olufsen product is a counterpart to the spirit of design and luxury of The Mark. Each guest room will feature the BeoVision 8–32-inch HD LCD television and the Beo4 remote control. The Beo4 will also control other audio sources and secure full compatibility with the guests’ iPod/MP3/laptop. In fact, one touch of a button on the in-room phone will connect the guest directly to the Bang & Olufsen store on Madison Avenue, conveniently located around the corner.
The Mark, slated to open fall 2009, is a development of Alexico Group, which has created some of New York’s most prestigious properties including 165 Charles Street by Richard Meier.