CEA Offers Lead-Generation Tools

The Consumer Electronics Association (CEA) has launched a new member program for CEA retailer and integrator members to improve lead-generation and customer retention through Revenew Systems. Revenew Systems delivers marketing automation products for manufacturers and their dealers. The company’s solution enables dea
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The Consumer Electronics Association (CEA) has launched a new member program for CEA retailer and integrator members to improve lead-generation and customer retention through Revenew Systems.

Revenew Systems delivers marketing automation products for manufacturers and their dealers. The company’s solution enables dealers to improve lead generation and database management, campaign creation, and results tracking. Manufacturers can use the solution to help manage their brands, support dealer marketing efforts, and gain market share, according to the association.

“During this time of economic recovery, we are pleased to offer this new marketing solution as a benefit for PARA dealers and CEA's retailer and integrator members,” CEA senior director Kerry Moyer said. “During this down economy, our members have been challenged to do more with less, requiring innovative marketing approaches to drive store traffic and sales. Revenew Systems’ integrated marketing program allows us to offer a unique benefit for CEA members to leverage marketing dollars and resources for growth.”

Revenue Systems will present a webcast for CEA members on Friday, December 11, 2-3 p.m. ET to introduce the program and its benefits.

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